How many hits are you getting?
Some engines also consider ranking based on how many times users
have clicked through on your listing. Imagine that your listing
on a search engine has a counter on it. Sites with the most click-throughs
will tend to have higher ranking. After all, they are clearly more
popular.
The bad news is that there is not much you can do about this. Trading
links and optimizing your site will have no direct effect on this
value. However, the good news is that this type of ranking is not
used by many engines, and doesn't have an enormous effect on ranking...
but it is certainly worth noting.
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